With Valentine's Day around the corner, why not make your partner feel special while also empowering women with Phool Co? ________________________________________________________________________________________________________________ It was the day of Makara Sankranti, an ancient Indian festival marking the end of the winter solstice, celebrated by bathing in the sacred waters of the river Ganges. On that cold winter morning in 2015, Ankit Agarwal, founder of Phool Co took his friend Jakub, who was visiting him from the Czech Republic to see Ghats of the River Ganges. They watched as truckloads of temple flowers were being dumped in the river, and at that very moment, they saw sunlight hit the water and an oily chemical film float onto the surface of the water. Ankit struggled to explain to Jakub, why a river so revered was ignored and polluted and why he couldn't do anything about it. Ankit visited the temples the next to assess and understand the magnitude of the problem. That day he decided to be the change to create a movement. He founded Phool Co and became the genesis of the 'flowercycling' technology. Through innovation, they began to offer products made from temple flowers.
The core of Phool Co business and dear to the vision of the founder is women empowerment. Phool works with the women who worked as manual scavengers, cleaning dry toilets. They are committed to paying them fair wages, provides them with health insurance and retirement benefits. The impact of this can be seen within a few weeks of them working at Phool - from the increase in savings, everyday nutrition, and a life of dignity.
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